For pre-VP Marketing startups I work with the founding team to define a holistic strategy, including all of the go-to-market elements, in the form of a growth backlog. I then work with the team to execute against that backlog. This is typically an interim marketing leadership role spanning 3-6 months.
For startups that are further along in the journey I take on the leadership of a specific go-to-market initiative. These can range from optimizing packaging/positioning/pricing or developing an effective partnership strategy for growth. These engagements typically last 1-3 months.
This post discusses leveraging the pricing model to drive growth at CircleCI.
Post discussing some freemium growth strategies I implemented while at CircleCI.
Video from a talk at HeavyBit about leveraging a developer community to build a commercial go-to-market motion.